Systems for the people other software gives up on.

I build the sales, marketing and ops tooling that sits between a team’s actual culture and the tech meant to serve it — for the kind of organisations other software finds difficult, on budgets that make the work sharper. Built lean, built to be used, built to spread.

This is a test postMay 2026A quick summary
Systems people actually useApr 2026Adoption isn't a training problem. A short field guide to building digital tools that weird people open without being told to.
A CRM for a circusMar 2026Replaced a tangle of spreadsheets and group chats with one system the cast, crew and box office actually opened every day.
The weird people thesisFeb 2026Why the most interesting organisations are full of weird people — and why their software almost never fits them.
Rebuilding ticketing on a shoestringJan 2026A custom ticketing and door system for a venue that couldn't afford the per-ticket fees of the big platforms — built for the budget, delightful anyway.